The M-Pesa Foundation has launched Wezesha Mama, a new nationwide programme designed to empower registered women’s groups with the skills, resources, and opportunities they need to grow their businesses and improve their livelihoods.
The initiative is part of the ongoing M-PESA Sokoni Festival, and comes as the Foundation marks 15 years of transforming lives in Kenya.
Wezesha Mama seeks to empower over 500 women’s groups across the country with financial and digital literacy training, business development and planning support, marketing, branding, and product improvement as well as access to grants for the top-performing groups.
“Wezesha Mama is not just a programme, it is a movement to equip women-led groups with the tools they need to succeed. When women rise, entire communities rise, and we are proud to be walking this journey with them, starting at the coast and spreading across all 47 counties,” said M-Pesa Foundation, Chairman, Nicholas Ng’ang’a.
At the end of the 12-month programme, the top three groups from five regions across the country will be awarded grants of Ksh 500,000, Ksh 300,000, and Ksh 200,000 respectively, towards supporting their group’s activities.
Participating groups will also become part of the M-PESA Mama Network, a nationwide community of women entrepreneurs committed to shared growth and peer learning.